INTERIOR DESIGN FIRM * SQUARESPACE WEBSITE DEVELOPMENT & DESIGN * ONGOING SOCIAL MEDIA MARKETING *
INTERIOR DESIGN FIRM * SQUARESPACE WEBSITE DEVELOPMENT & DESIGN * ONGOING SOCIAL MEDIA MARKETING *
About the Client
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LC Studio is a high-end interior design firm founded by Lance Scott and Cecily Waud. Based in New York, they serve discerning clients with timeless, artful interiors inspired by travel, fashion, and culture.
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Launch a new brand that feels elevated yet approachable, reflecting the firm’s deep experience and playful, artful aesthetic.
Design and build a custom website to showcase a curated portfolio and highlight their signature process.
Support the founders in articulating their unique value through compelling brand messaging.
Establish a long-term social media strategy to attract ideal clients and build awareness in the high-end design space.
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Developed brand messaging including voice and tone, audience positioning, and core differentiators.
Designed and built a custom Squarespace website featuring a curated portfolio, press mentions, studio philosophy, and service offerings.
Wrote all website copy to reflect the confidence and personality of Lance and Cecily while resonating with high-net-worth audiences.
Created a comprehensive social media plan including content themes, visual style direction, and brand-aligned storytelling.
Produced Instagram launch content, integrating fashion, interior shots, and behind-the-scenes studio moments.
Supported setup of Instagram, LinkedIn, Pinterest, and Facebook with consistent visuals and bios.
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LC Studio now has a polished, editorial-caliber web presence and social media strategy to match the caliber of their work. Their Instagram launch introduced the brand with a stylish, confident tone, helping them connect with industry peers and new clients. With storytelling woven through every touchpoint, LC Studio’s brand now reflects the beauty, thoughtfulness, and delight they bring to every project.
LANCE SCOTT
“We initially were introduced to Emily through a friend who thought she would be the perfect professional and personality to work with us on our new website and marketing strategy. He was completely correct.
Cecily and I both being creatives, we knew we needed a creative who could take our wants and vision and implement them, but also challenge us and suggest ideas we had never thought about. This is what Emily did, the layers on layers. The website is beyond what we thought it could be. We are outside the norm of our business and it reflects us perfectly. Our on-going social media campaign is off and running and the constant comments coming in are amazing. We are lucky to have her as part of our important team moving our business to new heights.”
