Mama Hu Hears is a brand founded by Dr. Michelle Hu, a pediatric audiologist and mom who is Deaf herself. She is a passionate advocate for families of Deaf and hard-of-hearing children, offering educational resources, empowering content, and branded merchandise to support awareness and inclusion. Her business spans e-commerce, content education, and community building, and she has an engaged social media following.

• Build a compelling, authentic brand rooted in Dr. Hu’s story and mission.

• Create a user-friendly website that supports product sales, resource access, and future digital education.

• Develop a cohesive, professional visual identity across all touchpoints.

• Maintain an ongoing social media presence that educates, empowers, and builds community.

• Position Dr. Hu as both an expert and relatable voice for parents navigating hearing loss.

Full Service Marketing, Ongoing Social Media Marketing, Product Design & Development, Shopify Website Design & Development

Led an intensive brand strategy and identity process, including audience research, tone development, and visual direction.

• Designed a new brand identity and comprehensive brand guide, including logos, colors, and social templates.

• Wrote and designed the full website, including product pages, educational content, and opt-in flows.

• Launched a new Squarespace site with e-commerce functionality and blog capability.

Managed social media content and strategy for 2+ years, including:

• Monthly content calendars and batching for Instagram, Facebook, LinkedIn and Pinterest

• Static posts, reels, and educational carousels

• Custom graphics, copywriting, and storytelling

• Community-focused content aligned with advocacy moments

• Promotions for products, digital guides, and new launches

Mama Hu Hears now has a clear, heartfelt brand presence that resonates with a global community of parents and professionals. Social media has become a powerful driver of education, community engagement, and product sales.

The cohesive branding and consistent content have helped position Dr. Hu as a trusted voice and thought leader in the Deaf and hard-of-hearing space.