Texas Adoption Center is a licensed, nonprofit adoption agency serving expectant parents and adoptive families across Texas. Their compassionate team provides judgment-free support, guidance, and resources throughout the adoption journey. With multiple locations and a 24/7 hotline, they are known for their accessibility, warmth, and advocacy for birth moms.

• Create a thoughtful and consistent social media presence that reflects TAC’s values of compassion, trust, and empowerment.

• Raise awareness about adoption options and TAC’s services among expectant moms.

• Educate the public, dispel adoption myths, and share real stories from families and birth moms.

• Increase engagement and drive inquiries via Instagram and Facebook.

• Created monthly social media content calendars with a mix of educational, inspirational, and story-driven posts.

• Designed branded templates and custom graphics that are warm, inviting, and easy to recognize.

• Wrote all captions in a supportive, informative tone aligned with TAC’s mission and audience.

• Included key calls-to-action (CTA) in content, such as how to reach TAC by text, phone, or email.

• Developed content series for Birth Mom Support, Meet the Team, Adoption FAQs, and real family stories.

• Provided content repurposing recommendations and coordination with TAC’s internal marketing team.

Texas Adoption Center now has a consistent, mission-driven social presence that supports community building and client outreach. Their Instagram and Facebook accounts reflect the heart of the organization and provide an approachable entry point for women exploring their options.