Business Strategy * Ongoing Full Channel Marketing *
Business Strategy * Ongoing Full Channel Marketing *
About the Client
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McGill Hospitality is a premier manufacturers’ rep group specializing in high-quality tableware, buffetware, banquet furniture, and hospitality essentials. They represent best-in-class brands and serve clients across Northern California, Northern Nevada, Hawaii, and the Pacific Northwest. Their business is built on strong relationships, exceptional service, and a deep understanding of the foodservice and hospitality industries.
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Establish a consistent and polished social media presence to reflect McGill’s reputation and product expertise.
Increase brand awareness and engagement with dealers, hospitality buyers, and rep groups.
Showcase the quality and versatility of the product lines they represent.
Create a visual and messaging style that is both professional and approachable.
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Ongoing Full Service Marketing - Social Media, Web Design, Print & Graphics, etc.
Developed a social media strategy to align with McGill’s goals and audience.
Created monthly content calendars featuring product highlights, industry insights, and partner features.
Designed branded Canva templates to ensure consistent, polished visuals.
Wrote clear, informative captions that reflect McGill’s expertise and relationship-driven tone.
Delivered static feed posts and story content for Instagram and LinkedIn, tailored to the B2B audience.
Bridget McGill
“I chose to work with ETC because I knew that Emily would bring immediate impact, having founded, built out, and run a small business. She can walk in my shoes as a small business owner in a way few others can. ETC's work has already had an impact as we enter into 2 new markets. I would recommend ETC to a friend, to any business owner who wants to hire a marketing consultant!”
